Advertising Agencies
Most employers place ads on their own but can utilize the services of a professional advertising agency as needed. Ad
agencies are used more often when organizations want to develop an
image advertising campaign than when they are merely placing a simple
want ad in the local paper or national journal. Professional advertising agencies usually earn commissions on the ads placed and do not always charge for their design services. Advertising agencies can also provide technical advice, assistance and suggestions about targeting a diverse pool of applicants. Many
of the best applicants may not subscribe to the traditional mainstream
media outlets where employment advertising is placed, therefore
employers who want to increase the diversity of their applicant pool may
consult with Advertising Agencies who are familiar with a broader
spectrum of media outlets.
Using
an ad agency to design better advertisements can create a competitive
advantage for institutions aim to attract the best possible talent. They are also effective at designing full scale advertising campaigns, or for placing ads in multiple sources at once. They
are also effective at helping institutions stretch their advertising
dollars by negotiating discounts or designing more creating and cost
effective advertisements. | 
